Email marketing that goes the distance.
Senderoo designs your campaigns with AI, checks every address with its mailbox before you send, sets up your sending domains for you and paces every send so it lands in the inbox, not the spam paddock. Built for Aussie small business. Priced in Aussie dollars.
Sound familiar?
You’ve been doing email the hard way.
Most small businesses aren’t bad at email. They’ve just been handed tools that leave every hard part to them. Here’s what that usually looks like, and why it’s not your fault.
A Sunday arvo, gone
You spent hours writing the newsletter, fighting a template and hunting for photos. Then it went out to a list nobody has cleaned since 2019.
Lost in the spam paddock
Your email went out. Then it vanished. No bounce, no reply, no clue. Somewhere along the way an inbox decided you looked like spam.
SPF, DKIM, DMA-what?
Somebody set up your domain records years ago. Nobody knows if they still work, and every help article assumes you’re an engineer.
Open rates that fib
Workplace security scanners open every email to check it for threats. Most tools count them as keen customers, so your real numbers are a mystery.
Billed in US dollars
Your plan wobbles with the exchange rate, the card fees add up, and the pricing page was written for someone in Ohio.
The same template as everyone
The café down the road uses that layout. So does the gym. Your customers have seen it a hundred times, and they scroll straight past.
The fix: what Senderoo is
Most platforms sell you a send button. We sell you the inbox.
Getting an email delivered isn’t one thing. It’s a dozen moving parts: your domain, its authentication, its reputation, the pace you send at, the quality of your list, the look of every email. Get one wrong and it drags down the rest. Senderoo runs every one of them for you, automatically, on every send. You bring the message, or let Roo’s AI write it. We make sure it arrives.
- Just a send buttonTemplates and a queue. Everything that decides whether you land is your problem.
- DNS is your jobAdd these records, wait, hope. Come back when it breaks.
- One shared pipeYour mail rides the same servers as everyone else’s, all at once.
- Robot opens counted as peopleSecurity scanners puff up every report.
- Same template as everyonePick from the gallery the whole internet already uses.
- Billed in US dollarsPlus card fees. Plus surprises.
Senderoo- The whole systemEvery piece exists for one reason: getting your email delivered.
- Zero DNSSending domains registered, authenticated and hosted for you.
- Your own sending lanesBrand-matched domains, load-balanced and paced per inbox provider.
- Human opens, honestly countedScanners filtered out, so the numbers finally mean something.
- Designed for you, every timeAI builds each email in your brand, with fresh variants.
- Priced in AUDMonth to month. No lock-in. No conversion surprises.
Everything included. Every plan.
Serious email tech. Zero headaches.
Under the bonnet, Senderoo runs the kind of sending system a deliverability engineer would build if they had a spare year. On top, it’s simple enough to use between coffees. Here’s what’s in the box.
AI email design
Brief in. Designed email out. In seconds.
Tell Roo the offer, who it’s for and how you like to sound. Senderoo designs a complete HTML email in your brand: hero, sections, offer, proof and footer, ready to send. Not a block of text you still have to lay out. A finished email.
Want options? One click remixes it into a fresh creative variant with new copy and a new subject line. Edit any sentence, swap any photo, or regenerate one section without touching the rest. It’s a first draft from a colleague who has actually read your brand guide.
- Layouts designed for each campaign, never one tired template
- Writes in your voice, from your brand settings
- Regenerate any section on its own
- Stock photo library built in
Order any brekkie this Friday and your flat white’s on the house. Bring a mate, grab a window seat, stay for a second cup.
Save my coffee
Managed sending domains
You’ll never touch a DNS record. Ever.
Your campaigns go out from brand-matched sending domains that we register, authenticate and host for you. SPF, DKIM and DMARC are set up from day one and kept aligned on every message: the From address, the signature, the tracking links and the landing page all belong to the same domain.
If a record ever drifts, we spot it and fix it. Your website’s own domain stays untouched, so your everyday email is never at risk. You see green ticks. That’s all you ever need to see.
- Registered, authenticated and hosted for you
- Tracking links and landing pages on your own domain
- Drift detected and repaired automatically
- Your main website domain kept safe
Mailbox-level verification
Every address checked before you hit send.
Old lists are full of traps: addresses that died years ago, full mailboxes, typos, role addresses and spam traps that exist only to catch careless senders. One bad send can dent your reputation for weeks.
So Senderoo checks every address with its receiving mail server before it can be mailed, and tells you in plain English why anything was removed. Bad addresses are suppressed for good, so they can’t sneak back in with the next import.
- Checked with the mailbox, not just the spelling
- Plain-English reasons for every removal
- Suppressed automatically, for good
- Your reputation protected from day one
Natural-pace sending
No two emails alike. No burst ever hits an inbox.
Inbox providers throttle senders who look the same every day and blast out all at once. So Senderoo makes sure you never do. Each campaign goes out in several creative variants, spread across your sending domains and dripped to each inbox provider at its own steady pace.
Every domain gets a daily quota, and it only grows once that domain has shown it can carry the traffic. No bursts, no blasts, no red flags. To Gmail, Outlook, Yahoo and BigPond you look like exactly what you are: a real business people want to hear from.
- Creative variants × sending domains × inbox lanes
- Daily quotas that grow only when they’re earned
- Load-balanced across every domain you have
- A steady, natural pace on every send
Landing pages & sign-up forms
A landing page that matches the email, on your own domain.
Hover over the link in most marketing emails and you’ll find three different domains: the sender, a tracking service and a page builder. Inbox providers notice. So do customers.
Senderoo builds a landing page from the same brief as your email, in your brand, and serves it on your own sending domain. The email, the link and the page all agree. Add double opt-in sign-up forms to your website and grow your list the right way, with a clear record of every consent.
- Generated from the same brief as your email
- Served on your own sending domain
- Views, clicks and sign-ups on the campaign report
- Double opt-in forms for your website
Honest reporting
Human opens. Not robot opens.
Workplace mail security opens every message and clicks every link, looking for threats. Most platforms count that as an eager subscriber, so the open rate looks fantastic and means nothing.
Senderoo classifies every open. The instant, automated kind go in their own column; the rest are human. You see the real number, live from the first message: delivered, human opens, clicks, bounces, unsubscribes and landing-page sign-ups, per variant and per sending domain.
- Human and automated opens counted separately
- Live from the very first message
- Results per variant and per sending domain
- Subscriber-level activity when you need it
Pre-send review & segments
A second set of eyes before every launch.
Before a campaign goes anywhere, Senderoo gives it a specialist read and flags anything worth fixing, so mistakes get caught while they’re still free to fix. Send yourself a test at any step, and see exactly how many people you’ll reach before you commit.
Then follow up like a pro. Segments round up everyone who clicked, opened or didn’t from any campaign, and lock in the moment your next one launches.
- A pre-send review on every campaign
- Segments from clicks, opens and no-shows
- Reachable count before you launch
- Test sends at every step
How it works
From G’day to sent in an arvo.
No implementation project. No DNS ticket. No waiting around for someone in another time zone. Here’s the whole journey.
Create your free account
Sign up with your business name. Your account opens with a sample workspace, so you can see a real campaign before you’ve imported a thing.
Set up your brand
Add your logo, colours and the way you talk. Roo uses it for every email and page he designs, so the fortieth campaign sounds like the first.
Your domains come online
Choose your sending domains and we register, authenticate and host them. You never open a DNS panel.
Import your list
Drop in a spreadsheet. The importer maps your columns and checks every address with its mailbox.
Send your first campaign
Brief in, designed email out. Review it, test it, launch it, then watch the human opens roll in.
Australian owned · priced in AUDFair dinkum Aussie
Made for Australian small business. Not adapted for it.
Most email platforms were built for big American companies and translated for the rest of us. Senderoo was built the other way round: for the café, the clinic, the tradie and the shop down the road.
Priced in Aussie dollars
Every plan is billed in AUD. No exchange-rate wobble, no foreign transaction fees, nothing awkward to explain to your bookkeeper.
Month to month
No lock-in contracts. Stay because it works, not because a contract says so, and cancel any time.
Plain English, no jargon
No “leverage your synergies”. Clear words, sensible defaults and a kangaroo who explains things properly.
A real person on email
Questions go to a real person at hello@senderoo.com.au, who usually replies within one business day.
Simple pricing, in AUD
Every feature on every plan. Just pick your pace.
Plans differ only in how many credits you get each month. One credit sends one email, and address checks and AI writing draw from the same pool, so there’s one number to watch. Month to month, cancel any time.
Do it yourself
Use the platform yourself: every feature, at your own pace.
Starter
For sole traders and new lists
A$79/ month
25,000 credits included each month
- Drag-and-drop email builder with AI writing help
- Lists, segments and sign-up forms
- Landing pages on your own domain
- Every address checked before you send
- Your own sending domain, set up and warmed for you
- Clear reports on opens, clicks and results
- Email support
Growth
For local businesses sending every week
A$149/ month
50,000 credits included each month
- Drag-and-drop email builder with AI writing help
- Lists, segments and sign-up forms
- Landing pages on your own domain
- Every address checked before you send
- Your own sending domain, set up and warmed for you
- Clear reports on opens, clicks and results
- Email support
Pro
For busy teams and multi-location businesses
A$289/ month
100,000 credits included each month
- Drag-and-drop email builder with AI writing help
- Lists, segments and sign-up forms
- Landing pages on your own domain
- Every address checked before you send
- Your own sending domain, set up and warmed for you
- Clear reports on opens, clicks and results
- Email support
Scale
For high-volume senders
A$719/ month
250,000 credits included each month
- Drag-and-drop email builder with AI writing help
- Lists, segments and sign-up forms
- Landing pages on your own domain
- Every address checked before you send
- Your own sending domain, set up and warmed for you
- Clear reports on opens, clicks and results
- Email support
Done for you
We plan, write, design and send your campaigns for you.
Basic Management Plan
We run your campaigns for you, every month
A$599/ month
Up to 100,000 emails a month
- Campaign build & send
- List cleaning & verification
- Sending domain setup
- Reporting & review
Premium Managed Campaigns
Strategy, segments and testing, done for you
A$1,499/ month
Up to 500,000 emails a month
- Campaign build & send
- Campaign strategy & calendar
- List cleaning & verification
- Audience segmentation
- Multi-variant emails (A/B)
- Landing pages
- Sending domain setup
- Deliverability management
- Reporting & review
Increased Demand Managed Campaigns
A full email programme for big lists
A$7,499/ month
Up to 2,500,000 emails a month
- Campaign build & send
- Campaign strategy & calendar
- List cleaning & verification
- List import & data hygiene
- Audience segmentation
- Multi-variant emails (A/B)
- Landing pages
- Sending domain setup
- Deliverability management
- Reporting & review
- Creative & copywriting
- Automations & drip sequences
High Volume Managed Campaigns
For the highest-volume senders
A$14,999/ month
Up to 5,000,000 emails a month
- Campaign build & send
- Campaign strategy & calendar
- List cleaning & verification
- List import & data hygiene
- Audience segmentation
- Multi-variant emails (A/B)
- Landing pages
- Sending domain setup
- Deliverability management
- Reporting & review
- Creative & copywriting
- Automations & drip sequences
All prices in Australian dollars. Sending domains are added to your account separately.
See full pricing →Where we stand
Senderoo vs. the usual suspects.
The big overseas platforms are fine tools. They just leave the hard parts to you, and bill you in someone else’s currency for the privilege.
| A typical email platform | Senderoo | |
|---|---|---|
| What you’re buying | A send button and a template gallery | A complete system that gets your email delivered |
| Billing | Usually US dollars | Australian dollars, month to month |
| Sending domains | You set up the DNS records yourself | Registered, authenticated and hosted for you |
| List quality | A paid add-on, or your problem | Every address checked with its mailbox, included |
| Sending pace | As fast as possible, all at once | A natural pace per inbox provider, across your domains |
| Email design | Templates everyone has seen | AI-designed in your brand, every campaign |
| Testing | Manual A/B tests, if you remember | Creative variants built into every send |
| Landing pages | A separate tool on a separate domain | Matched to the email, on your sending domain |
| Open rates | Robot opens counted as people | Human opens counted separately |
| Before you send | Fingers crossed | A pre-send review on every campaign |
FAQ
Questions? Roo’s got answers.
The things people ask before they sign up. Still curious? Email hello@senderoo.com.au.
Do I need to know anything about DNS or email tech?
What’s a sending domain, and why not use my website’s domain?
How does the AI write in my voice?
Can I write and design my own emails?
Will my emails land in the inbox?
What’s a human open?
How do credits work?
Is there a contract?
Can I bring my existing list?
Can I email people who haven’t signed up?
Is there a free trial?
Does the AI read my customer list?
How do I get help?
Why a kangaroo?
Ready to hop to it?
Create your free account in two minutes. Explore the sample workspace, set up your brand and send your first campaign this arvo.
No lock-in contract · Priced in AUD · Australian-owned