FOR TRADIES & HOME SERVICES
Turn every finished job into your next one.
Plumbers, sparkies, builders, cleaners and lawn crews: your best leads aren't strangers, they're people you've already done good work for. Senderoo keeps you in their inbox between jobs, so when something needs fixing, replacing or servicing, you're the first call.
Australian-owned, priced in AUD
Every address checked before you send
Month to month — cancel any time
SOUND FAMILIAR?
Marketing feels like a job you never get to.
The invoice goes out, then silence
You finish the job, send the invoice and move to the next site. Nobody follows up to ask about the gutter guard or the second bathroom.
Your customer list lives in your phone
Names and numbers sit in your job software or your contacts app, not anywhere you can message them all at once.
Repeat work falls through the cracks
Hot water systems, smoke alarms and gutters all need servicing on a schedule, but nobody reminds the customer except the sticker you left on the unit.
You don't have an afternoon to write emails
Between quotes, call-outs and paperwork, sitting down to write a newsletter is the first thing that gets dropped.
Storm season catches customers out, not you
Everyone needs a roofer or an electrician after a storm. If you haven't kept in touch, they'll search Google instead of calling you.
Referrals happen by luck, not by asking
Happy customers don't think to recommend you unless you give them an easy reason to, at the right moment.
WHAT TO SEND, AND WHEN
Campaigns that actually book jobs.
Six-month service reminder
Hot water systems, air con and smoke alarms all have a service window. Send a reminder two weeks before it's due, with your booking link attached.
Pre-summer air con check
Spring, before the heat hits: remind customers to book an air conditioning service before everyone else does.
Storm season call-out
Before storm season, or right after a big one: roof, gutter and fence checks, booked before the rush hits.
EOFY equipment push
End of financial year: email business customers about a new hot water system, solar setup or tool upgrade before 30 June.
Christmas shutdown notice
Send your last job date and first day back, so emergency jobs get booked in before you knock off for the break.
Referral thank-you
After a job well done, send a short email asking for a referral, with a thank-you offer for the customer who sends one your way.
Job complete, what's next
Three days after the invoice, send a short note on how the job's holding up, plus the job it usually leads to next.
Off-season maintenance offer
In your quiet months, email your list with a maintenance package to fill the calendar before it goes slow.
Subject: Subject line
Six-month service reminder
Read more
FROM BRIEF TO INBOX
A service reminder, done before your tea's gone cold.
You type one line: remind customers it's been six months since their hot water service, friendly tone, $20 off if they book this month. The platform designs the whole email in your brand — hero, offer band, proof and footer — ready to check and send.
The audience isn't your whole list either. A segment pulls only the customers who were serviced six-plus months ago, so the people who just had work done this week don't get an email that doesn't apply to them.
BUILT FOR BUSY TRADES
The features you'll use most.
WRITE LESS, SEND MORE
Give it a brief, get a finished email.
Your brand settings hold your logo, colours and the way you write. Your campaign brief holds the offer, the audience and the tone. From that, the platform designs a complete email — hero, sections, offer band, proof and footer.
No blank page, no staring at the screen after a ten-hour day on the tools. Open it, read it, send it.
Your logo and colours apply automatically
Written in the way you talk to customers
Ready to send, not just a rough draft
YOUR DOMAIN, SET UP FOR YOU
Zero DNS records to touch.
The platform registers a sending domain that matches your business, sets up its authentication — SPF, DKIM and DMARC — and hosts it. Nobody asks you to log into a domain registrar.
Your From address, your signature, every tracking link and your landing page all belong to the same domain, for every customer who gets the email.
No tech knowledge needed
Looks like it came straight from your business
Builds trust because it really is you
FOLLOW UP WITHOUT GUESSING
Chase the right people, not everyone.
From any campaign you've sent, save the people who clicked, the people who opened without clicking, and the people who didn't open at all.
Resend to the ones who missed it with a new subject line, instead of writing a whole new campaign for people who were just busy on the day.
Resend to no-shows with a new subject line
See who's warm before you call them
No manual list sorting in a spreadsheet
A PLACE TO BOOK THE JOB
A page that matches the email, built from the same brief.
The same brief that builds your email also builds a landing page: headline, copy, proof, a booking form and a call to action, in your brand and on your domain.
Refine it by telling it what to change, or edit it yourself if you'd rather do it directly.
Customers book without leaving their inbox
Same brand as the email, same domain
Edit it yourself, any time
GET STARTED
From sign-up to your first send, today.
Sign up free
Create your account in a couple of minutes. No credit card, no contract.
We set up your sending domain
Tell us your business domain and we register, authenticate and host your sending domain. No DNS records for you to touch.
Import your customer list
Upload the spreadsheet from your invoicing or job management software. We check every address before anything gets sent.
Send your first campaign
Describe the job — a service reminder, a storm call-out, a thank-you — and send a finished email the same afternoon.
QUESTIONS
What tradies ask before they sign up.
Can I use the customer list from my invoicing software?
Yes. Export it as a spreadsheet and import it directly. Senderoo maps the columns for you and checks every address with its mail server before any campaign goes near it.
Is this going to end up in everyone's spam folder?
Senderoo sets up and hosts your sending domain, authenticates it properly, and sends your campaigns at a pace inbox providers trust. 99.7% of mail across the network gets delivered.
Do I need consent to email past customers?
Under the Spam Act 2003, every message needs consent, a clear sender and a working unsubscribe. A past customer you've done paid work for is generally fine to contact, but always identify your business clearly. Senderoo builds the unsubscribe link into every email automatically.
I'm flat out on tools all day — how much time does this actually take?
Describe the email in a line: who it's for, what it's about, the offer. The platform designs the complete email: hero, sections, offer, proof and footer. Most owners send their first campaign the same afternoon they sign up.
Can I send from my own business email address?
Yes. Your sending domain, signature, tracking links and landing page all match your business, not a generic platform address.
What if I've only got fifty customers on my books?
That's plenty to start with. A short list of real customers who've used you before books repeat jobs faster than a long list of strangers ever will.
Am I locked into a contract?
No. Plans run month to month, priced in Australian dollars, and you can cancel any time.
How do I know the emails are actually being read?
Reports separate human opens from automated opens, so you're not reading inflated numbers, plus clicks, bounces, unsubscribes and landing-page responses, live from the first send.
Your next job is already in your list.
Set up your sending domain, import your customers and send the first reminder before the kettle boils.
Create your free account