LISTS AND IMPORTS
Bring your spreadsheet in, and know who's safe to email.
Upload any spreadsheet, map the columns once, and every address gets checked before it goes near a send. Your list is ready the same afternoon you import it.
Any spreadsheet, mapped for you
Fields reused, never duplicated
Every address checked before you send


Your list shouldn't be the hard part.
You've got a spreadsheet full of people who actually want to hear from you, built up over years of invoices, bookings and business cards left on the counter. Then you try to bring it into an email platform and the trouble starts: fields get duplicated because the importer doesn't recognise your own column names, odd headers get dropped or mangled, and the subscriber total on screen never quite matches the row count in your file. Nobody can tell you why.
Worse, you don't know who's actually safe to send to. Some of those addresses are years old. A few will bounce. One or two might complain if you turn up in their inbox again. None of that shows up until after you've hit send, by which time it's already a problem for your sender reputation, not just an awkward email.
HOW IT WORKS
From spreadsheet to send-ready list.

Upload your spreadsheet
Any file works. The importer reads your columns and gets ready to match them.
Map each column to a field
Match a column to a field you already have, or create a new one. Nothing gets duplicated.
Keep going if it drops out
Lost your connection halfway through? The upload resumes exactly where it stopped.
See who's safe to send to
Every address is checked, and each record shows its full history, before you launch a thing.
MAPPING
Any spreadsheet, mapped for you.
The importer matches every spreadsheet column to a field during the upload, so a column called "Suburb" or "Last Visit" lands exactly where it should. It reuses fields you already have instead of creating a new one every time you import, so your list stays one clean set of fields, not twenty slightly different versions of the same thing.
If your connection drops or the upload gets interrupted halfway through a thousand rows, it resumes from where it stopped. You don't start again from row one, and you don't end up with half a list sitting in limbo.
Columns matched to fields automatically
Existing fields reused, not duplicated
Interrupted uploads resume where they stopped

THE FULL PICTURE
One record, every detail.
Open any subscriber and you see more than a name and an address. You see their fields, every campaign they've received, what they opened, what they clicked, and whether those opens came from a real person or from software checking the message automatically.
That's the difference between guessing who's engaged and actually knowing. Before you send your next campaign, you can look at a record and tell straight away whether it's worth another email, or whether it's time to leave them be.
Fields, campaigns, opens and clicks in one view
Human opens shown separately from automated ones
PERSONALISATION AND SAFETY
Columns become merge fields. Bad addresses become off-limits.
Every custom field from your spreadsheet shows up as a merge field in the email editor. That column of membership types or favourite menu items isn't dead weight sitting in a file, it's personalisation ready for your next subject line or opening sentence.
And if an address ever hard-bounces or complains, it's suppressed across the whole platform, not just the one list it came in on. Nobody on your team sends to it again, in this campaign or the next one.
Custom fields become merge fields instantly
Hard-bounces and complaints suppressed platform-wide
WHAT IT MEANS FOR YOU
A list you can actually trust.
Move your list in an afternoon
Export from wherever it lives now, upload it, map the columns, and you're sending-ready the same day.
No duplicate fields cluttering your list
Fields you already have get reused on every import, instead of multiplying every time you upload a new file.
Every record tells the full story
Fields, campaigns received, opens and clicks, all on one subscriber, so you know who you're emailing.
Your spreadsheet becomes personalisation
Custom columns turn into merge fields, ready to drop into your next subject line or opening sentence.
One bad address, blocked everywhere
A hard-bounce or complaint is suppressed across the whole platform, on every list, for good.
Dropped uploads pick up where they left off
A lost connection halfway through a big file doesn't mean starting the import again.
COMPARED
The import that doesn't make you guess.
A typical email platform
- Every re-import creates new duplicate fields
- A failed upload starts again from row one
- A subscriber is just a name and an address
- Bounced addresses can resurface on your next list
- Custom columns sit unused in a spreadsheet
Senderoo
- Fields are reused. The importer matches your columns to fields you already have.
- Imports resume. Pick up exactly where the upload stopped.
- The full picture. Fields, campaigns received, opens and clicks, on every record.
- Suppressed for good. A hard-bounce or complaint is blocked across the whole platform.
- Instant merge fields. Ready to personalise your very next campaign.

QUESTIONS
What people ask about importing a list.
Can I bring my existing list?
Yes. Upload a spreadsheet, map the columns, and every address is checked before you send to it. There's no rebuild, you're working with the list you've already got.
What file can I import?
Export your list as a spreadsheet and upload it. The importer reads the columns and you match each one to a field during the upload, so nothing arrives as a guess.
Will importing create duplicate fields?
No. The importer reuses fields you already have instead of creating a new one every time a column has a slightly different name. Your list stays one clean set of fields.
What if my upload drops out partway through?
It resumes from where it stopped. You don't need to start the import again or worry about rows being counted twice.
How do I know who's safe to email after I import?
Every address is checked with its mail server before a campaign can go to it, and each record shows its full history, so you can see exactly who's safe to send to.
Can I use my spreadsheet columns inside my emails?
Yes. Every custom field becomes a merge field in the email editor, so a column like suburb or membership type becomes personalisation in your next campaign.
What happens to addresses that bounce or complain?
A hard-bounce or a complaint suppresses that address across the whole platform. Nobody on your account sends to it again, on any list.
Is importing a list legal under Australian spam rules?
The Spam Act 2003, enforced by the ACMA, requires consent, clear sender identification and a working unsubscribe in every message. Your imported list still needs to meet those, Senderoo checks addresses and keeps unsubscribes working, but consent is on you.
WORKS WITH
Your list, put to work.
Every address checked
Each imported address is verified at the mailbox before it ever enters a campaign.
See email verificationSegments and follow-ups
Save the people who clicked, opened or didn't, straight from any campaign you've sent.
See segmentsHonest reporting
Human opens counted separately from automated ones, live from your first message.
See reportingSign-up forms
Grow the list you just imported with forms that follow your brand and block bots.
See sign-up forms
Your list, sorted, this afternoon.
Upload your spreadsheet and start sending to the people who count. Month to month, cancel any time.
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