FOR HAIR & BEAUTY SALONS
Turn your client list into a fully booked diary.
You know the six-week rhythm of a colour client, the Tuesday lull, the rush before Christmas parties. Senderoo turns your client list into campaigns timed to how your salon actually runs, sent from your own domain instead of a generic address.
Australian owned, priced in Australian dollars
Every client's email checked before you send
Month to month, cancel whenever you like
SOUND FAMILIAR?
The gaps your booking app never fills
Clients drift after one visit
Your booking software holds every client's details, but nothing tells them it's been six weeks since their colour, so they rebook wherever's easiest that week.
Tuesdays sit half empty
Thursday to Saturday books out weeks ahead while Tuesday and Wednesday stay bare, with no simple way to offer those spots to the clients who'd take them.
Vouchers get sold and forgotten
You sell gift vouchers over the counter at Christmas and Mother's Day, then have no way to remind anyone before they expire unused.
New treatments launch to silence
You add a keratin smoothing service or a new colour range, and only the clients already sitting in the chair that week ever hear about it.
Your list lives in three places
Names sit in the booking app, numbers in a notebook, and your best clients in your head, with nothing joining it all into one list you can email.
CAMPAIGNS THAT WORK FOR YOU
Campaigns built around your calendar
The six-week nudge
Send a rebooking reminder timed to when colour and cut clients are due again, so they call you before they call anyone else.
Fill-the-gap Tuesday
Offer a midweek discount or a free add-on to clients who usually book Friday or Saturday, sent out the week before.
Party season countdown
From Melbourne Cup through to Christmas work functions, promote blow-dries, lashes and makeup bookings as the calendar fills up.
Gift voucher reminder
Send before Mother's Day, Christmas and Valentine's Day, then a second nudge a fortnight before any unused vouchers expire.
New treatment launch
Introduce a keratin treatment, brow lamination or a new colour range with a launch offer sent straight to your existing list.
Bring-a-friend referral
Reward clients who bring a friend in for their first colour, cut or facial, tracked with a simple referral code in the email.
We've missed you
Target clients who haven't rebooked in three months with a specific invitation back, not the same blast everyone else gets.
AN EXAMPLE CAMPAIGN
Built in minutes: the rebooking reminder
Tell the editor the offer: a reminder to colour clients due again this month, with 10 percent off a toner or treatment add-on. The brief holds the audience, the message and the tone; your brand settings hold your logo, colours and the way you write.
From that brief, the platform designs a complete email: hero image, the offer, a clear button back to your booking page, and a footer with your salon's details and an unsubscribe link, ready to send from your own domain.
Designed in your brand, not a generic template
Sent from your salon's own domain
Every client's email checked before it sends
Subject: Subject
Your colour's due
Read more
THE FEATURES YOU'LL USE MOST
Built for the way a salon actually runs
AI EMAIL DESIGN
Write the brief, get a finished email
Tell it the offer — a rebooking reminder, a new treatment launch, a gift voucher deadline — and the platform designs the whole email: hero, offer band, proof and footer, in your salon's colours and the way you write to clients.
Your brand settings hold your logo and colours once; every brief draws on them, so a quiet Tuesday offer and a Christmas party countdown both look like they came from the same salon, because they did.
A full HTML email from a one-line brief
Your brand's logo, colours and voice, every time
Ready to edit or send as drafted
SENDING DOMAINS, HANDLED
Emails from yoursalon.com.au, not a stranger's address
Your sending domain gets registered, authenticated and hosted for you. Nobody on your team touches a DNS record or waits on a web developer to set one up.
Every part of the email a client sees — the From address, the signature, the booking link, the landing page — comes from that same domain, so your salon looks like one business, not three different senders.
Zero DNS records for you to set up
SPF, DKIM and DMARC set up for you
Every link matches your own domain
FOLLOW-UPS, SORTED
Chase the right clients, not everyone
After a gift voucher reminder or a treatment launch, save the clients who clicked and the ones who opened but didn't book. Resend to the people who didn't open with a different subject line, instead of one pass and done.
A client who hasn't rebooked in three months gets a different message to one who booked last week, because you can see which list she belongs in.
Save who clicked, who opened, who didn't
Resend to non-openers with a new subject
Built from any campaign you've already sent
REPORTS YOU CAN TRUST
Know who actually opened it
Every open gets classified: the ones that look like software opening your email sit in their own column, separate from real people reading it on their phone between clients.
From the moment a campaign sends, you see delivered, human opens, automated opens, clicks, bounces and unsubscribes, live, not a summary emailed to you the next week.
Human opens reported separately from automated
Live results from the first send
Delivered, clicks, bounces and unsubscribes in one view
GET STARTED
From sign-up to your first send
Create your account
Sign up free, in Australian dollars, with no contract to lock you in.
Bring in your client list
Export from your booking software or spreadsheet, and the importer maps each column so nothing gets duplicated.
We set up your sending domain
Your domain gets registered, authenticated and hosted, so emails arrive from yoursalon.com.au with zero DNS for you to touch.
Send your first campaign
Brief the editor with your offer, check the design, and send to a list that's already been checked, address by address.
QUESTIONS
What salon owners actually ask
Can I use the client list from my booking software?
Yes. Export it as a spreadsheet and import it directly. The importer maps each column to a field and reuses ones you already have, so your client details don't end up duplicated.
Do I need my clients' permission to email them?
Yes, under the Spam Act 2003, enforced by the ACMA. You need their consent, clear identification of your salon as the sender, and a working unsubscribe link in every message. Keep a record of how each client agreed to hear from you.
Will my emails land in spam?
Your sending domain is registered, authenticated and hosted for you, and it builds its reputation gradually rather than sending at full volume on day one. Across the network, 99.7 percent of mail gets delivered.
I mostly post on Instagram. Do I even have email addresses?
Probably more than you think, from bookings and past enquiries. You can also grow the list properly with a sign-up form on your website or a standalone landing page, so new followers become subscribers who actually asked to hear from you.
Can I show off before-and-after photos in a campaign?
Yes. Add the photos you want in the drag-and-drop editor, placed wherever the design calls for a hero image or gallery section, in your salon's own colours.
Am I locked into a contract?
No. Every plan runs month to month and you can cancel any time, with no exit fees or minimum term.
What does it cost?
Four plans, all priced in Australian dollars and billed month to month, differing only in how many credits you get each month. See the current prices on the pricing page.
Keep every chair booked out
Start sending campaigns from your own domain today, in Australian dollars, with no contract holding you back.
Create your free account