FOR GYMS & FITNESS STUDIOS
Fill more classes at your gym or studio.
Send the EOFY deal, the lapsed-member win-back and the new timetable change without wrestling a spreadsheet. Senderoo designs the email, checks every address and sends it from your own domain.
Australian-owned and run
Priced in Australian dollars, month to month
Every address checked before you send
SOUND FAMILIAR?
Sound familiar?
Running classes and coaching people is the job. Marketing usually gets whatever's left of your Tuesday.
No-shows blow holes in your roster
A class booked out on paper runs half-empty on the day, and casual trainers still get paid for a full room.
Every gym email looks the same
A stock photo mid-burpee and '20% off' doesn't tell anyone why your studio is worth turning up to.
Your member list lives in three systems
Your booking app, your direct-debit biller and a sign-up sheet from the open day never quite agree on who's still training.
You can't tell who's actually reading
You send a timetable change and find out half the class missed it when they turn up at the wrong time.
Lapsed members slip away quietly
Someone stops scanning in, and three months later you've lost a membership nobody tried to save.
CAMPAIGNS THAT WORK FOR YOU
Campaigns built for your calendar, not a generic one.
January intake, the EOFY deal, the winter slump, the spring challenge: write the brief once and send on the day that matters.
The January intake rush
New Year sign-ups peak in the first weeks of January. Send a welcome series that books their first three classes before motivation fades.
The EOFY membership deal
June brings tax-time budgeting. A clear end-of-financial-year offer, sent twice with a deadline, fills memberships before July hits.
Beat the winter slump: bring a mate
Attendance dips when it's dark at 6am. A bring-a-friend offer through July and August keeps the floor busy and the energy up.
School holiday kids' program
Parents start looking for holiday activities two weeks out. One email with dates and prices fills spots fast.
The spring six-week challenge
Launch in September with a sign-up deadline, then send weekly check-in emails. Short series, high energy, quick to brief.
The lapsed-member win-back
Export anyone who hasn't checked in for 60 days from your gym software, import the list, and send them a 'come back free this week' email before they cancel.
Timetable change, sent and confirmed
New instructor, new time slot, moved class. Say it once, clearly, to every affected member, and see who opened it before day one.
Member results and referral ask
Celebrate a member hitting a goal, then ask happy members to bring someone along. Proof works harder in an inbox than on a noticeboard.
Subject: Subject
Lapsed Member Win-Back
Read more
AN EXAMPLE CAMPAIGN
One line in, a finished email out, in minutes.
The owner at Riverside Strength typed one line: win back members who haven't checked in for 60 days, 20% off their first month and a free session with a coach. Their brand settings already held the logo, the colours and the way they write.
From that, the platform designed the full email: a hero, the offer band, a short proof line and a footer with the unsubscribe link the Spam Act requires. It went out from their own domain, to a list where every address had already been checked.
BUILT FOR YOUR STUDIO
The features you'll use most.
AI EMAIL DESIGN
Describe the offer. Get the finished email.
Your brand settings hold your logo, your colours and the way you write, once. Your brief holds the rest: the offer, the audience, the message, the proof and the tone.
From that brief, the platform designs a complete email: hero, sections, offer band, proof and footer, ready to send to your trial list or your full membership.
Matches your studio's colours and logo automatically
Writes in the voice you set, once
Ready-to-send layout: hero, offer band, proof, footer
Subject: Subject
Six-Week Challenge Launch
Read more
SEGMENTS AND FOLLOW-UPS
Follow up with the people who actually clicked.
From any campaign you've sent, save the people who clicked, the people who opened without clicking, and the people who didn't open at all.
Send the people who missed your challenge announcement a second email with a new subject line, instead of hoping they scroll back and find it.
Save who clicked, who opened, who didn't, from any send
Resend to non-openers with a fresh subject line
Build on segments as your list grows
SENDING DOMAINS, HANDLED
Your studio's own domain, set up for you.
The platform registers a sending domain that matches your gym's name, sets up its authentication and hosts it. You never touch a DNS record.
Your From address, the signature, the tracking links and your landing page all belong to the same domain, for every member, every time.
No DNS records for you to touch
SPF, DKIM and DMARC set up automatically
Emails, links and landing pages all match your domain
HONEST REPORTING
Opens you can actually trust.
Every open is classified: the ones that arrive the way scanning software opens mail are counted as automated, the rest as human, in separate columns.
Reports are live from the moment you send: delivered, human opens, automated opens, clicks, bounces, complaints, unsubscribes and landing-page responses, so you know whether that timetable change actually landed.
Human opens counted separately from automated ones
Live results from the moment you send
See landing-page sign-ups alongside email results
GET STARTED
From sign-up to your first send, this week.
Create your free account
Set up in minutes, priced in Australian dollars from day one.
Import your member list
Bring your spreadsheet across from your booking or billing software. Every address gets checked before anything goes out.
Brief your first campaign
Tell it the offer, a trial deal, a challenge, a timetable change, and get a finished, on-brand email back.
Send, then watch what happens
Live reporting shows real opens and clicks, so you know who to follow up with tomorrow.
QUESTIONS
Questions gym owners ask us.
Can I email members who haven't given consent?
No. Under the Spam Act 2003, enforced by the ACMA, you need consent before you send marketing email, clear identification of your gym as the sender, and a working unsubscribe in every message. Only import people who signed up, joined or asked to hear from you.
Can I segment by membership type or class attendance?
You can save segments from how people respond to any campaign you send: who clicked, who opened without clicking, and who didn't open at all. If you tag membership type when you import your list, you can also send just to casual-pass holders or PT clients.
Will my emails end up in spam?
Every new sending domain builds its reputation gradually, starting small and earning more volume as inbox providers accept its mail. Every address on your list is also checked with its mail server before a campaign can send to it, which keeps dead addresses and complaints out of your sends.
Can I import my list from my gym management software?
Export your members to a spreadsheet and the importer maps each column to a field, reusing fields you already have instead of duplicating them. If the upload drops out partway through, it picks up where it stopped.
What happens when someone unsubscribes or cancels?
They come out of future sends straight away. A working unsubscribe link is required under the Spam Act 2003, and keeping your list to people who actually want to hear from you is better for your results anyway.
Is there a lock-in contract?
No. Plans are month to month and you can cancel any time. The four plans differ only by how many credits you get each month, and one credit sends one email.
How do I run a lapsed-member win-back?
Export the list of members who haven't checked in for however long you choose from your gym software, import it, and brief a win-back campaign. Every address is verified before the send so you're not wasting credits on people who closed their inbox months ago.
Your next class, fully booked.
Create your free account, bring your member list across, and send your first campaign this week. Australian-owned, priced in AUD, cancel any time.
Create your free account