HONEST REPORTING

Finally, an open rate you can trust.

Corporate security software opens every email and clicks every link before a human ever sees it. That's why open rates look great and tell you nothing. Senderoo counts real people's opens separately from automated ones, so the number in front of you is one you can actually plan around.

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Every address checked before you send
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Opens that count. Scanners don't fool this roo.

WHAT'S GOING WRONG

Your open rate is lying to you, and it's not your fault.

Most business inboxes sit behind security software that opens every email and clicks every link the moment it arrives, before anyone has read a word. It's checking for threats, not reading your campaign, but your reporting can't tell the difference. Every one of those scans gets counted as an open.

That inflation doesn't just make the number look nicer than it is. It makes every decision built on it wrong. A weak subject line looks like a winner. A quiet, disengaged list looks healthy. You end up tweaking the parts of your campaign that are already fine, because the data told you to.

Senderoo classifies every open as it happens: the ones that arrive the way scanning software opens, and the ones that don't. You see both, in separate columns, from the first email you send.

HOW IT WORKS

From send to sorted, in four steps.

You send your campaign

Every verified address on your list receives the email, with tracking already switched on. There's nothing extra to turn on.

Every open gets classified

As opens arrive, each one is checked against how it behaves. Opens that match the pattern of scanning software land in their own column.

Your report fills in live

Delivered, human opens, automated opens, clicks, bounces, complaints and unsubscribes update from the moment the first message goes out.

You dig in where you need to

Compare variants side by side, check how a sending domain delivered, or look up what one subscriber actually did.

REAL PEOPLE, REAL OPENS

Human opens, separated from scanners automatically

Every open your campaign receives is classified the moment it happens. The ones that arrive the way security software opens mail, instantly, from a server, without a real reading pause, are counted as automated. Everyone else is counted as human.

You don't configure anything for this to work. It's on for every campaign you send, from a single welcome email to your full list, so the open rate you see is the one you can plan a follow-up around.

Opens that behave like software are flagged automatically
Human opens and automated opens sit in separate columns
No setup and no toggle, it's on from your first send

Campaign report · Spring Sale

Human opens612

Automated opens 148 — excluded from your rate

Delivered4,910

Clicks203

Human open rate12.5%

Illustration · sample data

Live report · just sent

Sending

Human opens86

Bounces 3

Unsubscribes1

Landing-page responses14

Illustration · sample data

NOTHING TO WAIT FOR

Reports live from your first message out

You don't wait until a campaign finishes to see what happened. Delivered, human opens, automated opens, clicks, bounces, complaints, unsubscribes and landing-page responses all update as they occur, starting with the first address on your list.

That matters most in the first hour, when you still have time to notice a bounce pattern, a complaint, or a subject line that's falling flat, and do something about the rest of the send.

Delivered, opens, clicks and bounces update as they happen
Complaints and unsubscribes counted from message one
Landing-page responses appear in the same report

ZOOM IN WHEN YOU NEED TO

Compare variants, domains and individual subscribers

If you sent a campaign in several designed versions, you see every variant's results side by side, not buried in separate exports. If you send from more than one domain, you see how each one delivered, so a dip in one place doesn't get hidden in an average.

And when one subscriber's behaviour is the actual question, say whether a specific customer opened your last three campaigns, you look them up and see their whole history, instead of guessing from a list-wide number.

Every variant's results sit side by side
See how each sending domain delivered
Search any subscriber's activity in seconds

Variant comparison

Variant AVariant BVariant C

Winning variantVariant B

Domainmail.yourcafe.com.au — 99.8% delivered

Subscriber lookup

Illustration · sample data

WHAT IT MEANS FOR YOU

Numbers you can build a decision on.

Plan with numbers you can trust

Your human open rate reflects actual readers, so a decision to rewrite a subject line or change a send time is based on something real.

Watch a send unfold in real time

Delivered, opens, clicks and bounces move while your campaign is still going out, so you notice problems while there's still time to act.

Know which variant actually won

Variant results sit side by side, so the version you pick next time is the one that performed, not the one you liked best.

See how each domain is performing

If you send from more than one domain, delivery for each one is visible on its own, not folded into one average.

Answer one subscriber's question in seconds

Look up any address and see what they opened, clicked or ignored, instead of digging through exports or guessing.

Stop second-guessing your subject lines

When the open number is real, you can tell whether a subject line actually worked, instead of chasing a figure padded by scanners.

COMPARED

A typical report versus an honest one.

A typical email platform

Counts every open, including security scanners
One open-rate number, no context
Reports catch up hours after the send
No easy way to compare domains or variants
Checking one subscriber means a support ticket

Senderoo

Separates human opens from automated ones, every time.
Two columns: human opens and automated opens, side by side.
Live from the moment your campaign goes out.
Per-variant and per-domain breakdowns, built in.
Search any subscriber and see their activity instantly.

QUESTIONS

What people ask about their reports.

Why is my open rate lower than on other platforms?

Because it counts people. Security software on most business email opens and clicks everything automatically, and most platforms report that as a genuine open. Senderoo shows those automated opens separately, so the number you're left with is the number real readers produced.

What counts as an "automated" open?

An open that behaves the way scanning software opens mail, instantly and without a real reading pause, usually from a server rather than a device. Every open is checked against this the moment it happens, and classified into one column or the other.

Do I need to turn this on?

No. Classification runs on every campaign from your very first send. There's no setting to find and nothing to configure.

Can I see results while a campaign is still sending?

Yes. Delivered, human opens, automated opens, clicks, bounces, complaints, unsubscribes and landing-page responses all update live, starting with the first message that goes out.

Can I compare different versions of the same campaign?

Yes. If you sent several designed variants, each one's results sit side by side in the same report, so you can see which performed rather than guessing.

Can I see how a specific sending domain is performing?

Yes. If you send from more than one domain, delivery is broken out by domain, so you can see exactly how each one is landing.

Can I check what one particular subscriber did?

Yes. Search for any address and see that subscriber's activity, including what they opened and clicked, without waiting on a support request.

Does this reporting help with Australian spam rules?

It shows your unsubscribes and complaints from the first message, which helps you keep an eye on the consent and opt-out obligations under the Spam Act 2003. Every Senderoo campaign includes a working unsubscribe link by default.

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