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DELIVERABILITY

Send at a pace inboxes trust.

Blast your whole list in one go and Gmail notices. Senderoo spreads every campaign across your sending domains and paces it to what each inbox provider will actually accept, so your emails land in the inbox instead of the junk folder.

  • A separate pace for every inbox provider

  • No catch-up bursts, ever

  • 99.7% of mail delivered across the network

Roo hopping along
Steady wins the race to the inbox.

THE PROBLEM

One big blast looks like spam.

Send five thousand emails in the same minute and Gmail doesn't see a newsletter, it sees a pattern it's seen from spammers before. Outlook, Yahoo and the rest watch the same thing: how fast mail arrives from a domain, not just what's inside it.

One bad afternoon can sink a brand new domain for weeks. Once a provider marks you as risky, every email after it has to fight its way back, including the ones your actual customers were waiting for.

That's the trap: the moment you most need your list on side, a last-minute booking rush, a weekend special, is exactly when a blocked domain costs you the most.

Roo scratching their head

HOW IT WORKS

From full list to inbox, paced right.

You hit send

Your campaign goes to everyone on the list in one click, same as any platform.

We split it across your domains

Each recipient's message is assigned to one of your sending domains, fully aligned end to end, from the From address to the links.

Each provider sets the pace

Gmail, Microsoft, Yahoo and the rest each get a rate built from how that provider is responding to your mail right now.

No shortcuts when a provider asks us to slow down

If a provider pulls back, the campaign takes a little longer to finish. It never spikes to catch up.

A LANE FOR EVERY PROVIDER

Gmail gets its own lane. So does Outlook.

Every inbox provider makes its own judgement about your mail, so Senderoo keeps a separate sending rate for each one: Gmail, Microsoft, Yahoo and the rest. One provider slowing down doesn't touch how fast the others receive your campaign.

That rate isn't fixed. It moves with how each provider is responding right now, speeding up as your domains earn trust and easing off the moment a provider signals it wants less.

  • A rate per provider, not one rate for everyone

  • Adjusts automatically as providers respond

  • One provider's caution never slows the rest

Roo checking with a magnifying glass
Roo relaxing in a deckchair

NO CATCHING UP

No bursts. Ever.

Most platforms treat a slow-down as a delay to make up later. Senderoo doesn't. If an inbox provider asks for a lighter rate, the campaign simply takes longer to finish, never a sudden burst to clear the backlog.

Bursts are exactly what trips the spam filters providers are watching for. By refusing to spike, your domains keep the steady pattern that providers trust, campaign after campaign.

  • No backlog, no catch-up spike

  • A slower finish beats a flagged domain

  • The same steady pattern every campaign

SPREAD ACROSS YOUR DOMAINS

Every message, fully aligned.

A campaign doesn't go out from one domain. It's spread across your sending domains, and every recipient's message, the From address, the links, the signature, belongs to the one domain carrying it, start to finish.

That alignment is what inbox providers check before deciding where your mail lands. A message that matches end to end reads as legitimate; one stitched together from different domains reads as suspicious, however good the content is.

  • Spread across all your sending domains

  • Full alignment for every single recipient

  • From address, links and signature all match

Roo building in a hard hat

WHAT IT MEANS FOR YOU

Reputation you don't have to babysit.

Inboxes stay open

Your domains keep the steady sending pattern providers trust, so your next campaign doesn't start from behind.

One bad send doesn't sink you

No bursts means no single afternoon can damage a domain you've spent months building trust on.

Reach grows as trust grows

New domains earn more volume as providers accept their mail, so the same list gets easier to reach over time.

No manual watching required

Pacing adjusts automatically for every provider. You hit send and get on with your day.

99.7% delivered, network-wide

That's the delivery rate across the whole Senderoo network, the result of pacing instead of pushing.

COMPARED

What a paced send looks like next to a flat-out blast.

A typical email platform

  • Sends your whole list at once
  • One rate for every inbox provider
  • Catches up with a burst after a slow-down
  • Mixes domains mid-campaign
  • Leaves you to watch deliverability yourself

Senderoo

  • Paces each send. Spread across your domains at a rate every provider accepts.
  • A rate per provider. Gmail, Microsoft and Yahoo each get their own pace.
  • Never bursts. A slower finish, not a spike that flags your domain.
  • Fully aligned. Every recipient's message matches end to end on one domain.
  • Runs itself. Pacing adjusts automatically, campaign after campaign.

QUESTIONS

Deliverability, in plain English.

Roo peeking over the edge
Why does my campaign take a while to finish?

Because it's paced to what each inbox provider will accept. A campaign that finishes a little later keeps your domains trusted, which is what gets the next one into the inbox.

What does 99.7% delivered mean?

Across the whole network, 99.7% of the mail sent is accepted by the receiving mail servers.

Will slowing down hurt my results?

No. A campaign that finishes over a few hours instead of a few minutes still reaches the same people. What it protects is whether your next campaign gets through too.

What's a sending domain and why does it matter here?

It's the domain your campaigns send from, set up and authenticated for your brand. Pacing and alignment both happen at the domain level, which is why Senderoo registers and hosts yours rather than leaving you to configure one.

Does this mean my emails will never go to spam?

No platform can promise that. A natural sending pace removes the single biggest reason inbox providers get suspicious: a sudden, erratic volume of mail from a domain they don't know well yet.

How is a new domain's rate decided?

It starts small and grows as inbox providers accept its mail. There's no fixed schedule, it moves at the pace those providers signal they're comfortable with.

Do I need to do anything to get this?

No. Pacing, the per-provider rates and the spread across your domains all happen automatically on every campaign you send.

Does this apply to every plan?

Yes. Every Senderoo plan sends through the same paced, domain-aligned system, it's how all campaigns go out.

WORKS WITH

The rest of what keeps you out of spam.

Sending domains, handled

Registered, authenticated and hosted for your brand. Nobody touches DNS.

See sending domains

Every address checked

Checked at the mailbox before it ever enters a campaign.

See email verification

A specialist review before you send

Subject line, links, structure and footer checked while mistakes are still free to fix.

See pre-send review

Reporting you can believe

Human opens counted separately from automated ones, live from the first message.

See reporting
Nice and steady, straight to the inbox.
Roo jumping for joy

Send like the inbox is watching. It is.

Create your account and your first campaign goes out at a pace Gmail, Outlook and Yahoo already trust.

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