FOR CAFÉS AND RESTAURANTS
Email marketing built for cafés and restaurants.
Fill the Tuesday lull, sell out your Friday night specials and get the brunch crowd back for brekkie. Senderoo writes the email in your voice, checks every address before you send, and gets it into the inbox instead of the spam folder.
Australian owned and run
Every address checked before you send
Month to month, cancel any time
SOUND FAMILIAR?
Running service is hard enough without this too.
Quiet shifts with no quick fix
You know Tuesday lunch is dead and Thursday night is booked out, but there's no quick way to nudge regulars in when the tables are sitting empty.
Specials that never reach anyone
The blackboard only reaches people walking past, and a social post gets buried by the time dinner service starts.
One big group text, no unsubscribe
A bulk text or a BCC blast reaches people who never agreed to hear from you, and there's no proper way to opt out.
A mailing list in a biscuit tin
Business cards in a jar by the till and a loyalty sign-up sheet are a list, until someone has to type it all in by hand.
Big dates come and go unplanned
Mother's Day and Melbourne Cup fill the diary when you remember to push them, and sit empty the years you're too flat out to try.
No idea who's actually reading
Without real reporting, you're guessing whether the Friday special email worked or whether the booked tables would've come anyway.
CAMPAIGNS THAT WORK FOR YOU
Specials that sell out before the chalkboard's even up.
The Tuesday nudge
Send to regulars by 10am Tuesday: half-price pastry with any coffee, today only. Timed straight at the slowest service of the week.
Footy Friday booking reminder
The week finals kick off, remind regulars to book a table for the big game and plug your bar specials before someone else gets the window seat.
Mother's and Father's Day bookings
Send the set menu three weeks out, before the diary fills, so there's still a good table left when people actually click book.
Melbourne Cup long lunch
Early November, announce the long lunch set menu and the fashions-on-the-field prize before every other venue on the strip does.
New season menu launch
Tell past diners what's new on the spring or summer menu, with the one dish you're proudest of leading the email.
We missed you
Anyone who hasn't booked in sixty days gets a short, honest note and a reason to come back, not a blanket discount to everyone.
School holidays family menu
Kids eat free or a family set menu, sent to anyone who's dined with a highchair before, right as the holidays start.
End of year function bookings
In October, email local businesses about Christmas party packages before every function room in town is already locked in.
AN EXAMPLE CAMPAIGN
Subject: Subject line
Melbourne Cup Long Lunch · Draft
Read more
Built in minutes, between the lunch and dinner setup.
You type one line: "Melbourne Cup long lunch, $89 set menu, bar open till late, book now before tables go." From that brief, the platform designs a complete email in your colours and your voice: hero photo space, the write-up of the menu, the offer band, proof and a footer with your details and a working unsubscribe link.
Every address on the list gets checked before the campaign goes out, so it actually reaches your regulars' inboxes instead of bouncing off a closed account from last year's loyalty sign-up. Send it, and let the booking button do the rest.
THE FEATURES YOU'LL USE MOST
Four tools that carry a kitchen through the whole year.
WRITE ONCE, ROO DOES THE REST
Tell it the special, get a finished campaign.
Your brand settings hold your logo, your colours and the way you write, blackboard puns included. Your brief holds the offer: this week's special, the audience, the proof, the tone.
From that brief, the platform designs a complete HTML email: hero, write-up, offer band, proof and footer, ready to send. No wrestling a template between the lunch rush and the dinner setup.
One line in, a finished email out
Matches your brand automatically
Edit anything before it sends
ONE BRIEF, A MATCHING PAGE
A bookings page that matches the email.
The platform builds a designed landing page from the same brief as the email: headline, menu, proof and a booking form, in your brand, on your domain. It's the page people land on after they click "book now" in the long lunch email, not a generic contact form.
Refine it by telling it what to change, or edit it directly if you'd rather. Either way, the page matches what you promised in the inbox.
Built from the same brief as the email
Lives on your own domain
Booking form built in
GROW THE LIST PROPERLY
Turn the table talker into a list.
Put a sign-up form on your website with one embed, or on a landing page if you don't have a website at all. A QR code on the menu or the table talker points straight at it, offering a free coffee or a slice for anyone who joins.
Forms follow your brand and are protected against automated sign-ups, so the list stays real customers who actually asked to hear about the next long lunch.
One embed on your website
Works as its own page too
Protected from automated sign-ups
YOUR OWN ADDRESS, SORTED
Send from your café, not someone else's server.
The platform registers a sending domain that matches your name, sets up its authentication and hosts it. Nobody touches DNS, least of all you between the breakfast and lunch menus.
Your From address, the links in the email, and the booking landing page all sit on the same domain, for every single recipient. It reads as your café, because it is your café.
Registered and hosted for you
Zero DNS records to configure
Email, links and landing page all match
GET STARTED
From sign-up to your first special, in one afternoon.
Create your free account
Sign up in minutes, no credit card tricks and no contract to sign before you've sent a single email.
Bring in your list
Import your loyalty sign-ups, booking system export or the biscuit tin of business cards from behind the till. Every address gets checked first.
Write the brief, get the campaign
Tell it what's on: new menu, long lunch, Sunday roast. Get a complete, branded email back in minutes, ready to review.
Send it, watch the bookings land
Reports show who opened, who clicked and who booked, so the next special is even better aimed than the last.
QUESTIONS
What cafés and restaurants ask before they start.
Do I need a big mailing list before I start?
No. Start with whoever's already on your loyalty sheet, booking system or till receipts, then grow it with a sign-up form on your website or a QR code on the table talkers. Every new address gets checked before you ever send to it.
Will this work with my booking system or POS?
Export your customer list as a spreadsheet from whatever you already use and import it. The importer maps your columns to the right fields automatically, so first names and last visit dates carry across cleanly.
Will my specials end up in spam instead of the inbox?
Your sending domain is registered, authenticated and hosted for you, and campaigns go out at a pace inbox providers trust. There's no DNS record for you to set up or guess at.
Am I even allowed to email my customers?
Under the Spam Act 2003, enforced by the ACMA, you need their consent, clear identification of who's sending, and a working unsubscribe link in every message, all of which Senderoo builds in by default. Keep the sign-up list genuine and you're covered.
Can I send from my café's own email address?
Yes. Your From address, the links in the email and your booking landing page all sit on your own domain, set up for you with no DNS fiddling on your end.
What if I want to pause over the off-season?
Every plan is month to month. Pause or cancel whenever trade's quiet, and pick it back up when the specials start again.
Is this only for restaurant groups, or does it suit one café?
It's built for a single owner-operator running service as much as for a group with a marketing person. Plans differ only by how many emails you send each month.
How long does putting a campaign together actually take?
Type the offer in one line, dish, price, date, and get a complete designed email back in minutes, ready to review and send before the next rush starts.
Fully booked starts with one email.
Start free today: no contract, no DNS, no spam folder surprises.
Start sending free